Private alpha · by Toneeto, PBC

Your personal shopper — always on, working only for you.

Tell it what you're buying, like you'd tell a friend. It runs the whole hunt — the AIs, the open web, the stores' own pages, real owner reviews — and comes back in minutes with a decision, not forty tabs. No ads. Nothing sponsored.

Free during alpha. Seats go in small waves — tell us what you're buying and your brief goes to the front of the line. Your invitation and nothing else; unsubscribe anytime.

You're on the list.

Your invitation arrives by email when your seat is ready. If you told us what you're buying, your brief goes to the front of the line.

"The Second Search" — 30 seconds.
Dramatization · people AI-generated · illustrative interfaces.

Transcript

She asked an AI for a stroller. The answer came fast — checking it ate her evening. Inédito is her personal shopper. It asks the AIs, searches the web, checks the stores, reads real owners — and matches it all to her. The pick that fits her life. Five forty-nine — verified on the store's own page. One check left? Flagged. Inédito. Your personal shopper — working only for you.

How it works

Hand it over — once.

From our film “The Sofa” — furnishing a first apartment. One message, and the whole hunt runs.

1 · Tell it once

Say what you're buying

In your own words — paste links, drop screenshots of the tabs you already have open. Your words stay the brief.

2 · It runs the hunt

The AIs, checked

Several AIs on one question, cross-checked against the open web and the stores' own pages. The work is on the record, from logged receipts.

3 · You get a decision

The pick — and why it's yours

One call, in your terms. The bestseller that doesn't fit your life gets flagged, with the reason — before checkout.

4 · If you want company

Your people weigh in

Share the board with your partner or your sharpest friend. They vote right on it — no account, no app.

Scenes from "The Sofa" · dramatization, people AI-generated.

After the answer

A board is a living recommendation — not an answer.

A chatbot's answer is one point in time. Your board keeps working after the call, and tells you plainly which of three states it's in:

Working

The hunt is running. Watch it work, or close the tab — we knock when the board is set.

Watching

Still on it. You'll hear from us only on a verified change — a real price move, stock, something new that fits. Never to bring you back.

Closed

You made the call — bought, shortlisted, or passed. The board rests. Your shopper remembers what you chose, and why.

The decision stays yours. Some calls even the smartest AI shouldn't make for you.

The Inedito iOS app: What are you buying? intake screen

The app — real screen, July 2026.

The offer

What you get in the alpha.

  • Your own personal shopper — boards for real purchases you're stuck on, run in minutes.
  • Watched until you close them — verified price and stock changes only.
  • Free during alpha. No card, no catch.
  • Small waves, real attention — we take people a few at a time, because your shopper actually learns you.

We'll only write to invite you and, rarely, to tell you something worth knowing. Never sold, unsubscribe anytime.

You're on the list.

Your invitation arrives by email when your seat is ready.

Straight answers

What people ask when they first see it.

Why wouldn't I just ask ChatGPT or Claude?+

Ask them — we do too. A chatbot gives you a smart answer at one point in time, from memory and a quick search. Inedito runs the hunt: several AIs on your question, cross-checked against the open web, the stores' own pages, and what real owners say — with receipts you can check.

And it doesn't stop when the chat ends. Your board keeps working — watching price, stock, and new options until you close it. It learns your taste as you rule on its picks, so the second search is better than the first.

Are the picks influenced by advertisers or paid promotions?+

No — and structurally no. Toneeto is a Delaware public-benefit corporation: working for the buyer is written into how the company is built. Nothing is ranked, included, or excluded for money.

When you buy through Inedito we may earn the same kind of affiliate fee a magazine earns. It never affects what we recommend, and we tell you where we'd earn one. Chosen, never pushed.

How do I know it actually saw the options?+

You can read the work. Every board shows what was searched, read, and verified — counted, not estimated — down to the store pages the prices were read from. And when the evidence is thin, the board says so plainly instead of pretending.

Will it really learn my taste?+

Your words stay the brief — it never rewrites what you asked into something easier. Every ruling you make on a pick sticks. And taste here isn't a mirror: we deliberately keep room for the genuinely new, the thing just past the edge of what you already love.

What do I get right now, and what does it cost?+

Free during alpha. You get your own shopper: real boards for real purchases, run in minutes, watched until you close them. Seats go in small waves — request an invite above, and if you tell us one purchase you're stuck on, your brief goes to the front of the line.

These are the questions our first viewers actually asked. Read the full FAQ → Yours isn't here? Write us.